Information Architecture · Living-first placement map

Where everything sits — and where silk doesn't

The whole site leads with living / real design. Silk is present, valuable, and honest — but always subordinate: a section reached from the design service, never a peer to it. Below: the nav, the homepage stack, and the Services-page stack.

Top-level nav
Home Primary
Services & Design Primary
Living plantscaping hero
Green & moss walls
Holiday & seasonal
Leasing & maintenance
Faux silk section, not page
Portfolio / Case Studies Primary
About Trust
Get a Quote CTA
Blog / Resources SEO
Faux silk is a link inside Services — never its own top-nav item. No "Shop." No cart anywhere.
Homepage stack
Living hero Real
Full living-wall / office greenery. Real design only — no silk here.
Enterprise proof
JLL · CBRE · DPR · real client logos + a real case study.
Core services grid
Living plantscaping · walls · holiday · leasing & maintenance.
Process / the care
Kelly's selection → delivery story (the new creatives).
Seasonal promo slot
Toggleable holiday campaign module (inquiry / giveaway).
Book a space assessment
Primary CTA — consultation, not commerce.
Services & Design page stack
Living design (hero) Real
The main offering: design + install of real greenery.
Green & moss walls
Signature living statement pieces.
Leasing & maintenance
The recurring core — keep it thriving. High LTV.
Holiday & seasonal
Décor program.
Faux silk section Where real can't go
The comparison component — use-case framed, craft flex, "one blended design." Lives HERE, below the living services.
Book a space assessment
All paths converge here — Kelly recommends living-first.

The one rule this map enforces

Living/real is the hero on Home, in nav, and in the quote CTA. Faux silk appears once — a section low on the Services page, framed by use-case not price, funneling to a consultation. Never a homepage hero, never a nav peer, never a cart. That's how silk grows the living contract instead of cannibalizing it.

LuckyMr AI Systems
Biozenic build · IA v1 · 2026-07-09