The Signal · Sends
Every email, from draft to Monday report.
One campaign goes out every Thursday. Brevo's numbers settle for 3 days, then the results go to Kelly on Monday and the next campaign is ready for her OK. The Signal, the monthly roundup, moves through the same steps.
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The six steps
Sends
Open sends first, newest step on top. Click Preview to see the email, Report for Kelly's results.
Lists
Who the campaigns go to. Sizes come from Brevo; addresses never leave Brevo.
The Signal, the monthly roundup
Not a second machine. The month's last word.
The Signal takes one Thursday slot a month and goes through the same six steps and the same Monday report. Each issue carries:
- The month in one look: the campaigns that went out and what people did with them.
- One client feature: an install, with their OK, told in a few lines and a real photo.
- One offer: the campaign that matters most next month.
Issue 01 is planned for Thursday, November 12. Before it can move to step 1 we need the client to feature, the one offer, and the list.