The Signal · the comms loop

One campaign every Thursday. Results every Monday.

Kelly's flyer becomes an email and every post. She okays the test, it goes out Thursday, the numbers settle for 3 days, and Monday she gets her results while the next campaign waits for her OK.

The loop

Each live email sits on its current step. Step 6 leads straight back to step 1 with the next campaign.

After step 6, the loop starts again with next week's flyer.

This week

Rooms

SendsEvery email from draft to Monday report, with results and lists.

Campaign slateWhat's coming: each campaign's goal, dates and what we still need.

Command centerEvery post, ready to pull. Jana posts Instagram, Abdul posts LinkedIn and Facebook.

Growth playbookThe research behind the plan. Archive.